‘Ploperators’ I couldn’t help but use the term again; operators that act more like players than a business operation. I’ll set the familiar scene; a group of senior management, out of their offices and huddled around a CS agents PC, blindly hitting refresh every 20 seconds. They  have a big winner, playing NOW!. The winner […]

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“Ploperators” – yes made up nonsense that refers to an increasing number of online casino operations with an identity crisis, “am I a Player or an Operator?” We all work in the gambling industry but we don’t all have to gamble. All too frequently practices and procedures in the online gambling industry are taken as defacto […]

Read more "PLOPERATORS – Play Jackpots."

In a world full of homgeneity and an industry besieged by excellence in online marketing there is a need to articulate and understand a core offering.

Read more "COMPETITIVE ADVANTAGE” – FOUND YOUR OWN PATH?"